Our Story

Born in London. Loved worldwide.

For more than twenty-five years, the JellycatP studio has sent soft characters out into the world — unusual colours, gentle humour, and fabrics chosen to stay plush after years of hugs. Designers play until something unexpected clicks, then a new friend is born.

The aim is simple: put a smile on a face. If one of these characters makes you grin, bring them home.

What makes a JellycatP special?

It might be the way they sit in a palm, the expression that says more than words, or the quiet comfort of holding one close. Everyone answers that question differently. That is the magic.

A short studio history

The family story starts with a playful tribe and a jelly hat as a reminder to share joy. In 1999 the ninth generation opened studios in London so the characters could travel as toys, books, and little everyday companions. Jack still tours to tell that tale.

Mill City Plush Workshop LLC looks after this U.S. shop from Minneapolis, keeping the same spirit of unexpected softness.